LIFE 100.3 will use experienced broadcasters and a local team of volunteers to develop a highly professional product that:
1. Offers listeners contemporary Christian music that is not available in our radio market;
2. Provides encouragement and hope to all listeners through music ministry;
3. Provides musical entertainment that reflects wholesome family values by artists who are a positive role model to our youth;
4. Seeks to develop the Canadian Christian music industry as much as our station is able